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A rant, by Dave:

The LEGO extortion tax. Super Star Destroyer, just released.  $400 US dollars from the US LEGO store website.  The Australian price? (which invariably comes direct from the same Danish warehouse) is $700AUD from the Australian LEGO store website. With the AUS $ above parity with US (1AUD$ = 1.05US$), even allowing for freight costs, economies of scale etc etc It should not cost $300 more! Factor in an additional $100 postage and it’s just a plain ripoff.  A form letter when I queried LEGO in April:

I would like to explain that the Company has not historically changed retail prices as local currencies fluctuate, and recent developments with the value of the dollar have not dramatically altered the fixed costs of doing business in other areas.  With headquarters in Europe, the LEGO Group reports its financials in Danish Kroner, and maintains a manufacturing cost base fixed in Euros. The prices of LEGO products vary around the world, and are determined by careful evaluation of local factors such as government taxes, transportation costs, exchange rates, market conditions and the cost of doing business.  It is, therefore, inaccurate to look to U.S. pricing as a means of measuring anticipated price equivalencies.  

Again, thank you for contacting us about this situation. I want to assure you that the LEGO Group does everything it can to deliver the best possible quality, value and play experience to our consumers at competitive prices in all of the 130 countries where we do business. We wish you many more happy hours of creative building with LEGO brand toys in the years to come.

LEGO Direct Consumer Services

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